TEDMED is the ultimate escape from the "real world". At TEDMED, years (sometimes decades) of science and innovation are condensed into 15 minute presentations that are designed to dazzle. The event corrals some of the most intelligent and innovative thinkers in the country together and creates situations in which they collide - releasing energy and ideas that almost always inspire. Of course our normal lives aren't really like this. We work in complex systems performing tasks that are often, well, mundane. There has never been a TEDMED talk to my knowledge that describes the time consuming and important work of documenting patient findings in a chart, or calibrating laboratory equipment in order to conduct experiments. This is because most of what we do is simply boring. TEDMED isn't real, and while that doesn't make it any less glorious, it does make it hard to reconcile with our ordinary lived experiences. Never has that been more true than this week, and especially today.
While my fellow TEDMED delegates are preparing to geek out on a steady diet of talks today, a terrorist is at large in Boston spreading fear among millions. Communities in West, Texas are still cleaning up and trying to understand how their lives could be so radically changed in such a short time. Cities and towns throughout the midwest are battling devastating floods. The world outside is so very different than the world inside the JFK Center. Some have decried the "business as usual" approach at TEDMED, but this is unfair. TEDMED is a global event, and while our week in the US has been challenging, communities all over the globe are engaging and interacting with the TEDMED community and the show must go on.
Nevertheless, sitting in my Nurture by Steelcase armchair stage left at TEDMED has me feeling a bit guilty. I know other delegates must feel the same way. But here's the thing: the TEDMED culture of innovation, interconnectedness, design thinking and transdisciplinarity has the power to help detect, prevent and respond to emergency events - to build resilient systems and communities. The same high-tech, high-touch, mind-blowing innovation focused on cancer care and control, or the mapping of the human biome, can work to help us radically redesign how we build resilient communities. Eli Beer, founder of United Hatzalah, is living proof that effective design strategies can be applied to some of our most complex problems. Through thousands of volunteers and a fleet of ambu-cycles deployed throughout Israel, Beer has reduced pre-hospital care response times to 3 minutes and has a goal to get all response times down to 90 seconds. This was a design transformation, a radical re-think of the status quo. And like all great design interventions, it was developed by the end-users. Beer's community saw a need, figured out a solution and implemented it. Their solution, highly trained volunteers who receive a page to respond to nearby emergencies, can be implemented anywhere and I believe it soon will be.
So how do we turn our other-wordly TEDMED experience into something that can immediately help communities in need? We can use our unexpected connections to think like Eli Beer and recognize that good health requires resilient communities. We can disrupt the social determinants of illness and promote health by designing this resilience - together. During a tough week, this can and should be the TEDMED 2013 legacy.